Find the best social media statistics to improve your social media strategy.
To create an awesome social media strategy, you might want to dive into the social media statistics of your audience.
That way you can uncover the dirty secrets about your fans.
Well…maybe not the dirty secrets, but you will get some more insights in their activities if you use these tools.
Why do I need this?
The main reason why you want to know all these things is to improve your social media pages and optimize your social media strategy.
Simply put, if you know your audience, you know what to post to stay connected with them.
That is why you need usefull information from your fans.
It also depends on your style of music.
If you are a local band and you want to stay that way, you will need some geographical information of your fans.
That way you won’t send free tickets across the world if your next gig is in a local pub that houses 75 people max.
What stats are usefull?
The most common stats to be found are the following:
- Time online (overall and peak times)
Some other stats that you could use:
- Latest social posts
- Most used hashtags
- Social platforms used
If you need them is up to you.
You might not need the age or geo stats if you create world music, but it doesn’t hurt to see wich stats are showing up on your account. You might be surprised!
What tools do I need?
A good place to start is NextBigSound.com
They will provide you with the basic stats and give you some insights that you might use right away.
Well, sometimes after a couple of days or weeks.
It will give you more details the more you post and the longer you wait. No not years, but expect to wait for some days or weeks to see some changes.
With changes I mean, if you try something new.
Things like posting on different times, adding pictures to your posts, different hashtags, different topics, can change the behaviour and interaction of your audience.
Combine that with some regular liking, sharing and commenting on their posts, and you will create a solid foundation of a great audience.
And how can I use these stats?
With all the information that you have right now, you can change some things in your social media strategy.
Now that you know the location, you can adjust your posting times.
Because you know the age, you could post more content that attracts that age group.
And, if you know what hashtags are used most on your social networks, it might be a good idea to add them to your collection.
So start on nextbigsound, connect your social pages and try it out?
You might even be surprised about the things you will find out.