An artist bio is a must for every musician.
Whether you want to use it on your website or to promote your band/self to music labels, it should be awesome.
To make sure your artist bio is packed with great but useful information, you should take a couple of necessary steps.
So, let’s create a great artist bio in 5 simple steps.
Step 1: Who is going to read your artist bio?
To get the right angle on your artist story, you should image the person reading it.
In most cases this will be a (possible) fan or a record label, agents or radio hosts, you name it.
All those people want to know who you are and what you do in music. But here it gets a bit tricky. You should not write a full article about you, you, you (or your band).
Write the article with the focus on your music and your musical journey. In the end, you want people to listen to your music. Period. They do not want to hear your full backstory. That is something for an interview with a radio station for example.
Add valuable information to your artist bio and people will connect with you, become fans and listen/buy more of your music. Let’s be honest, that is always the end goal.
Your music is art, and it should be valued as such.
2: What is the goal of your music story.
If you know where your focus lies, for example on getting more live shows, it will be obvious that you should write about your life experience. Keep it as much in a business style as possible, so leave out the fun time you had when you tripped over your guitar cable and dove into the audience. Also, leave out the afterparty stuff :)
The reader of your bio needs to get an idea of what they get when they connect with you, so make it as relevant as possible.
A good guideline could be to see your music as a product (yes, it is a piece of art, but a painting is being sold too, right?) and market it as such.
If your bio “sells” you as an artist and your music as a product, you are on the right track.
But what is the best way to write it?
Step 3: Write it from a 3rd person view.
Simple as that. Write it as if someone is talking about you. In the best and honest way possible, without boosting your ego.
Leave out the “I”‘s and talk about he, they and them.
Get the free ebook with this story and artist bio template to start!
You can talk about some achievements, but only if they really matter.
Adding that you are a Grammy-nominated artist may not always spark enthusiasm. They need to know what your music is and how it “feels”.
If you are a rock band, it is perfectly fine to use a rough writing style. Keep it professional and you can give the reader a taste of what they can expect.
“TheAwesomeRockBand knows how to rock a crowd and make them wild” works great, but not if you play downtempo jazz.
“Setting the mood seems to be a standard feature with TheAwesomeJazzBand” could be a better way to go.
Play around with great sentences and always keep your future fan in mind.
Step4: When did it all start?
Remember that moment that you just knew you wanted to become a famous musician!
I hope you do because that will make a great story :)
Write it like you where there, but as a viewer. You can write about the first time the artist (you) found his/her instrument and bonded instantly.
Getting a band together is another great milestone for most musicians. Where did you all meet and how did you connect?
Even if you are a solo artist, these stories really work. What made you start in music, How did you build up to your album?
Step 5: Post your music bio in the right places.
People need to read your bio. Preferably your future fans, radio stations live shows and such.
The best place to put your bio is on your website. Yes, you will also need a nice copy on your hard drive to send out when people ask for it. If you create an EPK, your bio should be part of it, along with all the other things that make up a great EPK.
But your website should contain the full story on the about page. When people find you online, or when you send people to your website via social media pages, there is a very high chance they will search for your information.
On your website, you are free to add one or 2 links to the bottom where people can listen to your songs. Also, add a couple of images. Again, make them as relatable as possible to you and your music. That rules out your last Christmas image at aunt mays dinner table. (Sorry aunt may, but the dinner was good!)
Images of you on stage, in the studio or just in a great pose work best. And one or two are sometimes more than enough. A full image gallery should be another page on your website.
Start writing and keep it updated!
Now is the moment to start writing your awesome artist bio. Remember to keep it updates as new things happen.
Also, it never hurts to ask for feedback. If you have fellow musicians, see if they can add some valuable content to the story.
You should use this free ebook as an artist bio template to make something great. There is also a checklist and a small list of questions that you can use, so there is no excuse to not write something down.
If you have updated your website with a great artist bio, share it in the comments below! It will give you some extra exposure and it creates a great example for your fellow musicians!
Good luck and keep creating awesome music!
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